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The strategic business planning technique employed by Proactive Professional Solutions and its associated network of professionals is a SWOT (Strengths, Weaknesses, Opportunities and Threats) Business Analysis. The SWOT analysis provides an excellent framework for examining or reviewing strategy, position and direction of a company or business proposition.

What makes PPS's SWOT Business Analysis Technique particularly powerful is that it uncovers opportunities that your business is primed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. More than this, by looking at yourself and your competitors using the SWOT framework, PPS can help you craft a strategy that will distinguish your business from that of your competitors, so that you can compete successfully in your market.

The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. See the grid below for an example of a typical PPS SWOT template. The one used for your business would, of course, be customized for its attributes and goals.

 

Sample of a Proactive Professional Solutions SWOT Analysis Template

Strengths

  • Advantages of proposition?

  • Capabilities?

  • Competitive advantages?

  • USP's (unique selling points)?

  • Resources, Assets, People?

  • Experience, knowledge, data?

  • Financial reserves, likely returns?

  • Marketing - reach, distribution, awareness?

  • Innovative aspects?

  • Location and geographical?

  • Price, value, quality?

  • Accreditations, qualifications, certifications?

  • Processes, systems, IT, communications?

  • Cultural, attitudinal, behavioural?

  • Management cover, succession?

Weaknesses

  • Disadvantages of proposition?

  • Gaps in capabilities?

  • Lack of competitive strength?

  • Reputation, presence and reach?

  • Financials?

  • Own known vulnerabilities?

  • Timescales, deadlines and pressures?

  • Cashflow, start-up cash-drain?

  • Continuity, supply chain robustness?

  • Effects on core activities, distraction?

  • Reliability of data, plan predictability?

  • Morale, commitment, leadership?

  • Accreditations, etc?

  • Processes and systems, etc?

  • Management cover, succession?

Opportunities

  • Market developments?

  • Competitors' vulnerabilities?

  • Industry or lifestyle trends?

  • Technology development and innovation?

  • Global influences?

  • New markets, vertical, horizontal?

  • Niche target markets?

  • Geographical, export, import?

  • New USP's?

  • Tactics - surprise, major contracts, etc?

  • Business and product development?

  • Information and research?

  • Partnerships, agencies, distribution?

  • Volumes, production, economies?

  • Seasonal, weather, fashion influences?

Threats

  • Political effects?

  • Legislative effects?

  • Environmental effects?

  • IT developments?

  • Competitor intentions - various?

  • Market demand?

  • New technologies, services, ideas?

  • Vital contracts and partners?

  • Sustaining internal capabilities?

  • Obstacles faced?

  • Insurmountable weaknesses?

  • Loss of key staff?

  • Sustainable financial backing?

  • Economy - home, abroad?

  • Seasonality, weather effects?

 

PPS's SWOT Business Analysis Technique is a system which presents a practical way of assimilating the internal and external information about the business unit, delineating short and long term priorities, and allowing an easy way to build the management team which can achieve the objectives of profit growth.

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